Thought you might enjoy seeing the future of TV today put this in your Home Theater Or Media Entertainment Room.
Using OLED Wallpaper and Rollable TVs to Transform Your Business
These new OLED technologies have the potential to transform the display TV market, and integrators are at the forefront of this re-invention.
LG Electronics URL https://www.lg.com
LG Electronics took CES 2019 by storm with the debut of its Wallpaper TV and its Rollable TV designs. These new OLED technologies have the potential to transform the display TV market, and integrators are at the forefront of this re-invention. The elite clientele served by many custom installation companies will likely be the first adopters of these new displays, which are tailor-made to cater to the aesthetics of the home, satisfying interior design professionals and clients. But how should dealers best discuss and present these technologies, and which are the best applications?
Home Theater
Learn the ABCDs of OLED to Drive Video Displays Business
How perfect angle, black level, colors and, importantly in today’s market, design aspects delivered by LG’s OLED family of TV offerings give integrators multiple advantages appealing to discerning customers.
LG removed the electronics from its OLED panels to enable integrators to install them even more flush with wall surfaces.
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Arlen Schweiger · July 31, 2019
It’s no secret that the TV business has gone through a period of commoditization, but premium offerings have made a big comeback in recent years. Video enthusiasts have reason to be excited about 4K and 8K resolution, but other technologies are helping to elevate Ultra HD imagery to truly eye-popping levels.
Leading the charge is OLED (organic light emitting diodes) technology that has enabled super-slim form factors to help custom installers place flat panels even more flush with walls; so much so that LG came out with a wow-factor OLED “Wallpaper” a couple of years ago.
An example for integrators to perhaps demonstrate to customers in this regard? Alessi cites groans on social media over the muddiness to all the dark scenes during this season’s Game of Thronesepisodes stood in contrast to praise from LG OLED owners who lauded how much detail their sets delivered during the episode.
Additionally, because pixels can be individually shut off, there’s no concern for halo effect – he points to the title shot in the movie Ray, which has zero such effect showing around the “Ray” logo onscreen when viewed on OLED but with some LCDs can look fuzzier rather than crisp due to light bleed.
Designing an Ultimate 4K Experience
With the combination of more consistent viewing even at off-axis angles, perfect blacks, and more than a billion color shades (10-bit panel) comprising roughly 99% of the DCI-P3 space, OLED technology creates a compelling sales proposition for today’s consumers.
Not only that, but the form factor yields another impactful letter – D – as in design. Customers, as well as industry trade partners such as interior designers and architects, are more mindful of the intersection between technology and aesthetics than ever.
“The OLED experience has been really interesting in that the displays are now thinner and less obtrusive than ever before,” Schurr says.
“They’re lighter, they’re more flexible in terms of their ability to be disguised potentially – architects and designers, it’s no surprise that many of them dislike technology or dislike seeing technology in a residence overall and with the form factor of a lot of the new OLED products we’re certainly able to work our magic in terms of integrating the technology with the aesthetic of the residence in a much more effective manner than we’ve ever been able to before.”
With incredible thinness already and further groundbreaking “rollable” OLED versions on the horizon, as previewed to awestruck attendees during CES, more design-friendly installation applications are possible. Rollable OLED generated plenty of buzz, and Alessi notes more news can be anticipated in this realm likely around CES 2020 time frame.
“A couple years ago we introduced Wallpaper OLED where we took the electronics out completely,” Alessi says of the power supply, video processing, etc., that were moved into a separate box that also housed a Dolby Atmos soundbar. “That enabled the panel itself to sit directly on the wall, opening up a whole new way of installation and home design – something else that was not possible before.”
Alessi says the rollable version will continue to open up new installation scenarios when it starts shipping “sometime in the near future.”
Schurr adds that at Osbee, “We are certainly looking forward to seeing that in the marketplace because we’ve got a lot of very interesting applications that we can apply that toward, and the consumers are going to embrace it in a whole new way.”
Dedicated Resources, New Features for Custom Channel
While OLED has been in the market for several years now, there remains a need for continuous education about the technology especially as things change. For instance, one of the early form factors from LG was a curved model, which is no longer in play but led to the evolution of current models. Integrators and their customers are bound to have questions about the latest developments, and LG has developed dedicated resources to assist.
On the control side, the company has added third-party integration partnerships with Elan and RTI as well as voice assistant specialist Josh.ai, on top of last year’s partnerships with Crestron, Control4, Savant and URC.
“Each one of these companies has created IP control certified drivers for us to make it easier for our dealers and integrators to integrate with our TVs,” Colombo says.
Castle AV Media Solutions 